There are two established ways that you can raise web traffic to your site. These methods are PPC and SEO. Both methods can achieve results for you and can be your ticket to higher income generation, but how do you figure out which method to use?
Choosing between SEO and PPC- Most owners of new websites would have to choose between the two. If you are unfamiliar with them or how the internet works then you might have a hard time in figuring out which one to pick. There are certain sites where PPC would be ideal and then again for some SEO is the better option. You should learn about the different factors that you need to consider in making this decision so you can make the most educated choice.
Pay Per Click- That is what PPC stands for and the idea is to display ads for your websites on search results of search engines that are somehow related to what you are offering. If someone browsing the internet notices your ad, gets interested in your product and your service and clicks on it, they will get directed to your site. You will then be charged for that click, regardless if they bought anything or not or even if they just spent a second there. You’re paying for each click on the ads.
The advantage of this form of driving traffic to your site is that you’re getting targeted traffic. That means the people that visit your site through this method are somehow interested in what you’re offering already. Otherwise they would not be clicking on the ads or create those search results at all.
The only downside to this form of promotion for your site, is that it would cost money. The more traffic that you get, the more that you would have to pay. Remember that converting all that traffic to income might not happen right away.
Search Engine Optimization- In order to understand SEO you have got to have a basic grasp of how search engines work. When someone types in a keyword on the search engine the system will come up with webpages that have some relation to the keyword. Now the important thing here is that most of those who use the internet rely on search engines, and normally they go for the top result that they get.
What this means is that a site that ends up on the top result of a highly searched keyword can get millions of visitors a day. That is possible and it is the aim of SEO to make that happen. There are accepted practices on how that can be done and the search engines can regulate it as they please, but once the top place is achieved for a valuable keyword, it’s payback time.
The problem with SEO is that it takes time and there’s really no guarantee that you can achieve the top spot. You could spend hundreds of hours doing SEO and not get anything out of it.
So which one is better? The generally accepted rule is if you have money to spend to get traffic go for PPC, but if you don’t and you have a lot of time then SEO is the best way to go.